Automotive Restoration Training

Color choice basics

Color choice is so much more than simply picking a color because you 'like" it. Not every color "works" on every car. Some will argue "to each his own" or "It's your car, paint it what ever you want". This is true, but you are painting it to look better, right? Why just get color on it for the sake of getting color on it. Why paint your favorite color on it when your favorite color is not going to make the car look it's best? We have all heard that black will show waves or poor body work. White on the other hand hides them. This is just the start of color choice. We can agree that even though you may love black cars, painting a wavy old beast a cut and buffed black would be wrong. It goes beyond "taste", it is just plain wrong, if your desire is a nice looking car.

There are a few different issues when talking about color choice.

Cost:

If you have a budget for you paint you best check on the cost before you commit to a color. In one brand of basecoat a price can go from approximately $185.00 to $420.00 a gallon. Any color with a lot of red or pearl is going to be more expensive for instance. These are not custom colors, just regular old colors off new cars. Whether you plan on BC/CC (base coat/ clear coat) or SS (single stage, where no clear is applied over it) will effect cost. Pick a color and go to your paint store to see all costs, color, clear, hardeners, reducers, any sealers you may want, etc. You don't want to be surprised when the car is sitting there ready for paint.

Resale Value:

Yeah, I know, you'll never sell it. Well, I have to tell you, you most likely will someday. There are lots of cars painted pastel pick from the 1980's that are darn near un-sellable today. I know of one, a friend of mine passed away unexpectedly and his wife almost had to give away his '34 Ford. It would have probably gotten up to $10,000 more if it wasn't a out dated trendy color from the 80's. Really watch those trendy colors, they can kill you.

Does the color "work" on this particular body style:

Not all cars look good in all colors. Again, I am not talking "taste" here, I mean some colors just DON'T "work" on every car. There is a 4dr '59 Cad in my area that is painted a fire engine red, I am sorry, it doesn't work. In fact, it looks like hell. Is that just my opinion, well yes and no. It is also the publics opinion in large too. GM spends a LOT of time and money on marketing and research to come up with the colors it offers. That red would not be a color offered on that car for good reason. This is a very gray area (if you will pardon the pun), it does come down to "opinion". But it is like speaking your mind about politics, sure you have the right, but you better "know the room". Or you will suffer the consequences. The resale of the Cad is in the tank. The likelihood of a crowd gathering around it at a show is in the tank. He too the chance when he opened the can. Because of this rule it is not likely you will ever see a white Lamborghini Countach or a candy apple red Rolls Royce.